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E-commerce

Bedding and homewares retailer launches online shopping site

Bedding and homewares retailer Lorraine Lea has entered the e-commerce market with the recent launch of its online shopping site.

For the first time, the Australian family-owned company is making its wide range of homewares including bedlinen, bedding products, towels and bathroom wares, cushions, throws, baby and children’s bedding, homewares and much more, available to consumers online. 

The brand, which originated as a party plan linen company over 30 years ago, traditionally could only be purchased exclusively through home-styling events.

“Lorraine Lea is giving its customers the freedom to choose when and how they shop,” the retailer said.

“The online site provides a quick and easy way for customers to decorate their home with products they’ll love.”

Anne Petracca, Lorraine Lea CEO, said the modernising move is an important step forward for the company.

“This next phase will see us reach a wider global audience and extend our core offering,” said Petracca.

“We are excited to share our huge range of quality, accessible homewares in a new way. From those who prefer a traditional design style to those that are looking to explore the latest interior trends, there’s something for everyone at Lorraine Lea.”

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