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Australian online retailers expect zero sales growth this year

Nearly 90 per cent of Australian online retailers say they are not expecting to see sales growth this year, according to a new survey.

Parcel delivery service CouriersPlease conducted a survey of 200 online retailers and found that there is an “ongoing pessimism” among respondents regarding cashflow availability coupled with concerns about customer retention and overhead costs.

Of those surveyed, about 57 per cent of Victorian online retailers said they are expecting sales revenue to decrease this year followed by 55 per cent in SA and 52 per cent in Queensland.

By contrast, 60 per cent of online retailers in WA were “optimistic” about their businesses and stated they were not expecting sales revenue to drop while 13 per cent said they are expecting to see sales increase.

Richard Thame, CEO at CouriersPlease, said the findings were a stark reminder of the challenges faced by online retailers of all sizes.

“The data reveals online retailers are facing a varying number of significant challenges and that there isn’t one universal issue affecting all businesses.

“Concerns such as cash flow constraints and the ultra-competitive labour market can’t be resolved overnight, but by keeping the customer experience at the heart of their business journey, such as providing convenient delivery options or offering loyalty incentives, online retailers can mitigate avoidable revenue loss.”

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