Australian lingerie brand comes “home” with online store
Australian underclothes brand Sevigne has established an online store in Australia, marking the company’s first presence in the market after launching in the Northern Hemisphere.
Sevigne focuses on ladies and offers premium undergarments for teens (Jolie), maternity (La Bebe), and stylish lingerie at an affordable price. The brand’s collections are created with little padding and include sizes ranging from A to J cups, with styles starting at $20.
Sevigne originally debuted in the Northern Hemisphere during Covid-19 and is inspired by the casual yet confident Australian culture, with basic designs.
“Sevigne was born from a simple question: ‘Where do you buy your bras?’ When I found myself without an answer, I saw the opportunity to create a brand where fabrication, quality, and transparency would be at the heart of our brand,” said Sevigne founder Natalie Bazina.
The brand’s goal is to create a market segment for ladies who want to wear premium, elegantly made lingerie that feels unique while remaining affordable.
Sevigne’s collections are available only online.
Comment Manually
You must be logged in to post a comment.
No comments