Luxury fashion retailer relaunches online
Australian luxury fashion retailer Parlour X has relaunched its e-commerce website, improving the navigation and functionality for a more user-friendly shopping experience.
The Paddington-based business was founded in 2001 by Eva Galambos, an Australian buyer, whose strategy integrates the in-store environment with an engaging online experience.
“It’s really rare to service luxury bricks-and-mortar and e-commerce at exactly the same time. We wanted to think carefully about what each of them do well, and how each of them serve our clientele,” Galambos said.
The new website allows customers to explore detailed product information, which is styled, edited and produced in-house, and convert to purchase with a three-step check out and next-day shipping Australia wide.
The relaunch also introduces immersive storytelling and buyer insights to the site through original designer interviews, alongside city guides from captains of industry, and showroom diaries direct from Paris and Milan.
“For me, what’s important is to really leverage the wonderful expertise we have for our clients. I think our clientele expects experiences within Parlour X, both boutique and online, to be equally sophisticated in their offering,” Galambos said.
Parlourx.com is the only Australian owned multi-brand, luxury e-commerce fashion platform for brands including Valentino, Chloe, Balenciaga, Comme des Garçons, Stella McCartney, Vetements, Fendi, JW Anderson, Sacai and the latest arrival, Loewe.
Over the last six months, Parlour X has been building a 150sqm on-premise warehouse space, where the operations, logistics and facilitation of all online orders will occur.
“In my mind it’s all about making Parlour X as inspiring as possible. The new parlourx.com reflects our commitment to continually striving to deliver the best and most innovative retail experience nationwide,” Galambos said.