AuMake’s social marketplace triples online GMV within one month of launch
Daigou business AuMake’s recently revealed social marketplace has more than tripled online gross merchandise value for the business compared to the month prior to its launch.
GMV for the new online offer rose 210 per cent to $1.32 million in the first month it was active, bringing in 8500 new active users – 30 per cent of which have made more than one purchase already.
“We are delighted with the response we have had from our customers to the first stage of our new online social e-commerce marketplace,” said AuMake executive chairman Keong Chan.
“Significantly, our targeted marketing approach has so far yielded a high proportion of new active users with mainland China registration details (80 per cent), providing an early indication of a large and significant source of Chinese influencer traffic.”
According to Keong the uptake in registration and GMV proves that the demand for Australian goods in China remains strong, and will drive the business’ continued investment in the marketplace.
Additionally, the ability to market directly to influencers that have returned to Asia during Covid-19, as well as reach new Asia-based influencers, gives AuMake a leg up on its competitors and offers a strong platform for growth.
“In terms of the future, AuMake is continuing to invest and rapidly advance our broader online strategy,” Keong said.
The announcement comes weeks after the daigou business showed a 19 per cent drop in revenue for the first quarter.
The fall in overall revenue was attributed to AuMake’s decision to stop supply of low margin products to a number of its business partners.