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Apparel Group choose Demandware and Amblique


Apparel Group to Leverage Digital Strategy with Demandware and Amblique



Apparel Group, comprising iconic fashion labels Saba, Sportscraft and Willow, has replaced its e-commerce platform with Demandware to help drive growth and innovation.

Amblique, a Sydney based full-service e-commerce consultancy, announced that client Apparel Group has selected Demandware, a leader in on-demand solutions, as the platform to support its e-commerce strategy.

Apparel Group’s general manager for emerging technology, Peter Ratcliffe says the new platform will deliver greater integrated website optimisation and e-commerce solutions.

“We wanted to find a long-term partner that would help to solidify our omni-channel strategy and Demandware/Amblique will deliver this capability. We wanted to achieve a truly seamless experience for our customers, between bricks and mortar and online,” he says.

“Apparel Group’s online success is a key strategic lever in a very challenging Australian retail market. To this end, a significant investment in the digital channel has been a key strategy for our business.”

Functionality features of new platform include:

  • Single platform, easily upgradeable and a hosted solution
  • Enables buy anytime, anywhere, anyhow capabilities for customers
  • Provides high standards in scalability and availability
  • Proven track record in system uptime

Implementing the Demandware sites for Sportscraft and SABA is next on the agenda, Ratcliffe says.

He also listed enabling Click and Collect, Store to Door and seamless availability to the inventory for customers to allow “shop anywhere, anytime, anyhow” capabilities as other future priorities for the Apparel Group.

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