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E-commerce

Alibaba boosts merchant support during 6.18 sales

With the 6.18 pre-sale period approaching, Alibaba Group has rolled out several key initiatives to help merchants and sellers achieve greater flexibility in their business operations.

The new support measures are expected to alleviate cash flow and logistics issues in a post-pandemic environment.

Maggie Zhou, MD of Alibaba Group, Australia and New Zealand, said the company aims to provide certainty to businesses across different verticals.

“Australian brands remain popular among Chinese consumers, regardless of the complex and volatile environment we faced in the global marketplace.

“Ensuring the stability amid the uncertainties is the best way to foster a more positive environment for our merchants and partners,” said Zhou.

Some key changes include immediate payment transfer methods including reducing the account receivables cycle to 10-15 days, timely delivery by end-to-end logistics solutions through Alibaba’s logistics arm Cainiao, exercising liability exemptions from businesses such as Taobao, Tmall and Tmall Global and free marketing training via Taobao Education.

The brand says Australian supplements were sought after at last year’s 11.11 Global Shopping Festival followed by adult milk powder, infant and toddler nutrition, body care and skincare products.

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