7-Eleven launches fuel pricing app
Convenience store 7–Eleven has launched a new app to help drivers lock in the best local fuel price at its 434 stores.
The 7-Eleven Fuel app searches the nearest 7-Eleven fuel stores to find the cheapest price on fuel, which consumers can ‘lock in’ and redeem at any 7-Eleven store in the country within seven days.
“The 7-Eleven Fuel App is a world first innovation that forms a key part of our strategy to continue to be Australia’s number one convenience store,” said 7-Eleven digital marketing manager, Paul Wallace. “The launch of this app is about providing customers with digital products that are easy to use and allow them greater choice when purchasing fuel.”
The app searches for the lowest local 7-Eleven fuel price using an algorithm and geolocation technology. Users then register for a 7-Eleven digital wallet and select the type and volume of fuel they would like to purchase, which customers ‘lock in.’ If the price of petrol at the store is lower than what customers have ‘locked in’ then the lower price is what they pay.
“Unlike other fuel discount schemes, the fuel app doesn’t require customers to spend money instore to redeem fuel savings,” said Wallace.
The app has been in planning and development for over 18 months, 7-Eleven said. After a rigorous five month pilot involving all 628 stores across Australia including customer testing and feedback, the app was officially launched today for both iOS and Android.