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E-commerce

Radiance Revolution launches online beauty marketplace

An online beauty marketplace, Radiance Revolution, has launched in Australia, connecting consumers with a curated selection of beauty and wellness brands.

The platform operates on a drop shipping model, eliminating warehouse costs, which founder Ally Dellabarca says allows lower pricing and faster delivery. It also provides personalised recommendations and expert insights to help shoppers make informed purchasing decisions.

Dellabarca said the marketplace has already gained strong traction since its beta launch in January.

“Radiance Revolution provides a homegrown alternative to large multinational beauty retailers,” she said. “We’re creating a space where shoppers can easily access top-tier brands, expert advice, and a more personalised experience.”

Future expansion plans for the site include adding brands from the US, France, and Japan, as well as introducing a beauty concierge service to guide customers through their shopping journey.

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