Pinterest launches program to help brands gear up for holiday season
Pinterest has partnered with Ecommerce Equation to provide online-focused brands with training programs ahead of this year’s holiday season.
The partnership will start with a Pinterest Bootcamp, designed to help members master organic and paid strategies on the platform.
The bootcamp is the first phase of a deeper integration of Pinterest-focused learning into Ecommerce Equation’s broader coaching curriculum.
The program aims to expedite growth for brands ready to start advertising on Pinterest—and reward those already scaling their performance results and investment.
“Over the past two years, we’ve transformed our platform with innovative product offerings and a comprehensive suite of lower funnel solutions,” said Jeroen De Koninck, industry manager ANZ at Pinterest.
“This partnership enables us to offer these cutting-edge capabilities to Australian businesses, supporting their growth both locally and internationally,” he added.
Travis Wright, chief product officer at Ecommerce Equation, said the partnership will enable brands to explore Pinterest confidently and make the platform a valuable part of their marketing mix.
Wright expects hundreds of members to take part in the bootcamp this month, who will also have the ability to access Pinterest Ad Rewards via the partnership.
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