Pet Circle introduces new advertising campaign
Pet Circle has introduced a ‘Top Dog’ national advertising campaign while rolling out a price beat guarantee.
The campaign features a new logo inspired by a pet’s nose that evokes a joyful expression of a pet looking up at its owner.
“Our rebrand and Top Dog campaign, both managed entirely in-house, are all about turning up the volume on our joyfully quirky personality and celebrating pets as cherished family members who deserve nothing but the best,” said Ella Lymbereas, Pet Circle VP of brand and creative.
“With our price beat promise at the heart of it, we’re showing passionate pet families that they can treat their furry superstars to the very best products with our unbeatable prices.”
Pet Circle is launching the campaign across social media, digital, radio, OOH and through street stencils at popular dog-walking spots in Brisbane, Sydney, Melbourne and Perth.
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