Home cooks content platform Side by Side launches
Branding agency Block has launched content platform Side by Side designed for passionate home cooks.
The new content platform follows Kitchen Warehouse’s relaunch of its performance cookware brand Wolstead.
Its first episode features chef and culinary director Cameron Cansdell testing Wolstead cookware in the kitchen of Wildflower Restaurant at Bells of Kilkare in NSW Central Coast.
“Side by Side is a long-term platform that speaks directly to home cooks who understand that great cooking starts with great cookware and that quality doesn’t always mean paying a premium,” said Simon Lamplough, Kitchen Warehouse chief customer officer.
“We wanted Side by Side to feel as real as the cooking process itself, but with the production values and storytelling of TV,” said Mark Braddock, Block co-founder and creative strategy director.
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