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E-commerce

Zara owner to take all brands online by 2020

Zara owner Inditex this week announced that it will launch global e-commerce sites for all its brands by 2020, including in markets where it does not have any stores.

Inditex chairman and CEO Pablo Isla said the company wants to make fashion collections available to customers wherever they are in the world.

“Even in those markets which do not currently have our bricks-and-mortar stores,” Isla said.

The world’s largest clothing retailer’s brands include Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Uterque and Zara, which collectively have almost 7,500 physical shops.

Inditex currently has stores in 96 markets and operates online in 49 markets.

In FY17, the company’s online sales increased 41 per cent to reach 10 per cent of group net sales, falling short of rival H&M’s 12 per cent.

Isla said the Group’s brands will also be adopting an integrated stock management system by 2020 in the countries where the brands have a physical store presence. The system will make it possible to fulfil online customer orders with store inventory.

To date, Zara stores in 25 markets including Spain, France, Italy, China, the US, the UK and Mexico, have an integrated stock management is in place.

The technology will be adopted across the whole group by 2020.

This story originally appeared on sister site Inside Retail Australia. 

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