Xmas in July for Merchants
Xmas Layby in Australia is a billion dollar market within bricks n’ mortar that is just not being brought online by retailers. However, this is about to change. A company in Brisbane, called Lay-Buy Financial Solutions Pty Ltd, recently launched their Xmas Layby campaign where they are working with merchants to activate their online layby extension, PUT IT ON LAY-BUY powered by PayPal into online retailer checkouts.
PUT IT ON LAY-BUY powered by PayPal is a payment gateway extension that resides in a merchant’s
checkout and can increase sales by offering customers the choice of affordably paying for their product
purchases via one down-payment and up to 3 monthly instalments, and improves a merchant’s cash
flow as the merchant receives the down payment, all instalment payments and only delivers the product
after they have received the final instalment payment.
There is no additional costs or fees for the merchants, as Lay-Buys charges the buyer a 0.9% admin fee
Merchants also get to customize the extension within their admin panel per their checkout requirements. Real-time reporting of all payment transactions and change management is also in place. Warrin Van Deventer of Lay-Buy Financial Solutions stated: “The main reason for us driving this campaign is there are many consumers shopping online for Christmas presents that cannot afford to pay the full list price in one upfront payment. Families with 3-4 kids are shouting-out for an affordable payment plan solution like LAY-BUY to be offered as a payment option when buying presents online and then making payment at checkout. These consumers are families who really need this affordablenand flexible payment option. We are now really excited to work with online retailers, where we see them not as a mere customer of ours but rather as a merchant partner where together we work to pull Christmas sales earlier in their checkout and thereby increase their sales in the months of July through And at the same time offer online consumers out there affordability and flexibility when checking out products from our merchant partner websites.
Merchants can activate our Xmas Layby checkout button if you are running on cart types Magento, PrestaShop, OpenCart and WooCommerce. We also have an extension in place for merchants running on their own custom design cart. So far merchants are on board from 5 countries in Australia, New Zealand, UK, USA and Canada.”