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Woolworths backs beauty e-tailer Adore Beauty

AdoreAustralian beauty e-tailer Adore Beauty ( today announced an investment by Woolworths Limited (Woolworths).
Woolworths has taken a 25 per cent stake in Adore Beauty. It remains 75 per cent owned by the company’s founders and will operate independently of Woolworths. Adore Beauty will retain its own branding and identity as a high-end retailer of prestige and niche beauty brands.

 Woolworths is Australia’s largest domestic online retailer and brings decades of experience as well as significant marketing and logistics resources.

Woolworths manages some of Australia’s most recognised and trusted brands, including Dan Murphy’s, BWS, BIG W, EziBuy, Thomas Dux, Langton’s, and of course Woolworths Supermarkets.

 “After 15 years of self-funding and tripling in size over the last three years, we’re now taking the next step in our incredible growth journey,” Adore Beauty founder and CEO, Kate Morris said.

“This investment will strengthen and cement our position as Australia’s leading premium beauty e-tailer. I’m very excited about the possibilities it brings,” Ms Morris said.

“Adore Beauty now has access to the resources needed to grow to its full potential: the leading online retail destination for premium beauty.”

Ms Morris added, “As a proudly Australian-owned business, I am particularly passionate about winning back Australian customers who may previously been shopping offshore.”

Emily Amos, General Manager, Woolworths Marketplace said: “We are pleased to be able to support a growing and innovative Australian online retailer like Adore Beauty in a channel that is traditionally held by international players. We believe Adore will achieve its ambition of being the number one online premium beauty retailer in Australia.”

Adore Beauty now stocks more than 5,500 products from 140 authorised brands, including Clinique, Lancôme, Kérastase, Jurlique, Dermalogica, and Benefit. The site offers free shipping on orders within Australia.

Adore Beauty has also been scooping up accolades, making the 2014 lists for the Deloitte Asia Pacific Tech Fast 500, Deloitte Tech Fast 50 Australia, and SmartCompany Smart 50. Kate was also awarded the Telstra Business Women’s Award for Innovation in 2014, and was recently inducted into the Australian Businesswomen’s Network Hall of Fame.

For more information about Adore Beauty, visit Adore Beauty Website


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