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E-commerce

WithWine enjoys second oversubscribed capital raise

Wine-focused commerce platform WithWine has completed its second consecutive oversubscribed capital raise, backed by prominent industry and business figures.

The platform, which was founded in 2014 and focuses on helping wineries to grow their direct-to-consumer business, brought in “seven figures” of capital injection – though didn’t specify how much it was able to raise.

“This latest capital raise will enable us to secure our position within the wine industry in Australia, grow abroad, and continue to provide genuine value for our winery clients and their customers over the long term,” said WithWine chief executive and founder Richard Owens.

“We’re not here to make a quick buck.”

WithWine works with wineries including Henschke, Leeuwin Estate and Peterson’s, and was “expertly positioned” to take advantage of the switch to DtC the wine industry had to make during the pandemic, as their traditional sales channels were closed alongside borders.

Winery consumers want to support their favourite wineries, said Owens, and having a modern e-commerce solution enables them to do so.

“The Covid-19 pandemic demonstrated the effectiveness of our software, the calibre of our support, the strength of our business model and the genuineness of our desire to help wineries,” Owens said.

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