White Runway debuts at-home try-on bridalwear service

Kaycee Enerva

4th Apr 2025

Aussie bridalwear label White Runway has launched Australia’s first at-home bridal try-on service through a partnership with e-commerce platform Try with Mirra.

The new service allows customers to select up to three outfits from White Runway as a curated kit and try them at home at no cost. Each kit includes adjustable sizing tools, printed styling guides, and the option of digital styling support.

In addition, it can also cater to regional customers who may not have easy access to bridalwear stores.

Bessy Mouzourakis, director of White Runway, said the service removes the pressure often associated with traditional boutique fittings, creating a more relaxed and personalised experience. 

“This isn’t just about e-commerce,” Mouzourakis added. “It’s about making beautiful things available to more people and changing what luxury bridalwear can look and feel like – for everyone.”

Try with Mirra is a Shopify-integrated platform that uses customer data, logistics, and flexible payment models to improve fit accuracy and operational efficiency.

“Today’s bridal customer is digitally fluent and deeply values conscious choices and simplicity,” said Shannon Rees, co-founder of Try with Mirra.

 “We’re giving her – and her bridal party – the tools and the space to choose their outfits on their terms while also helping brands improve profitability.”