Victoria’s Secret launches Australian website with CGI campaign

My Nguyen

25th Sep 2025

Clothing and lingerie brand Victoria’s Secret has launched its full-assortment Australian e-commerce site, marked by a computer-generated imaginary (CGI) campaign across the brand’s social channels. 

The site offers the brand’s full range of lingerie, sleepwear, beauty products, fragrance and accessories online and nationally, along with exclusive promotions. The company aims to provide customers with a seamless shopping experience with the new platform.

Australian customers can also access the full range of Pink and VS assortment, including online-only products and limited edition items, which were previously available only in-store at select locations.

Victoria’s Secret’s website has added features that are friendly to users, such as virtual fitting tools and fragrance fit guides, as well as supportive services, including easy returns and fast local delivery.

To mark the website launch, the brand has kicked off a CGI campaign featuring its most recognised products on some iconic landmarks in Sydney, Melbourne, and Perth, where it will launch its upcoming boutiques. 

Through the partnership with Valarim, a Malaysian distributor of the luxury market in the Apac region, Victoria’s Secret has launched lingerie stores in Australia locations, including Chadstone, Emporium, Highpoint and Pacific Fair.