US pureplay casual menswear brand True Classic launches in Australia
US DTC menswear fashion label True Classic has opened websites in Australia and New Zealand this month as it expands its global footprint.
True Classic says it offers a range of contemporary casual and modern menswear with inclusive sizing spanning S to 3XL and price points of around US$13 a shirt. Its primary range is fitted t-shirts, crews, v-necks, and long-sleeved shirts.
Founded in 2019 by Ryan Bartlett, Nick Ventura and Matt Winnick, True Classic now boasts a customer base exceeding 1 million in the US, and a $500 million valuation. It achieved a profit of $150 million last year.
“Our strategic priorities include expansion into new markets and geographies,” said Barlett, who is also True Classic’s CEO. “This milestone is an important step as we drive brand growth internationally. To date, we’ve been incredibly successful because we are a people-first company that over-indexes on customer value.”
Coinciding with its Australasian launch, the company has also debuted in the UK and Canada.