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UK pureplay fashion label Sosandar to launch in Australia

Fashion retailer Sosandar has signed deals with The Iconic in Australia and The Bay in Canada to start its e-commerce operations in these countries as part of its overseas expansion.

Retail Gazette reported that the British clothing brand is seeking to begin selling online in Australia and Canada in the fourth quarter of the current fiscal year ending March 31. It will also open its first physical store in the UK imminently.

“We are extremely excited about the next stage of our growth journey,” Sosandar co-CEOs Ali Hall and Julie Lavington told Retail Gazette. “Our decision to open our own stores is the logical next step as we look to offer our customers more ways to engage and shop with Sosandar.”

Sosandar will also open its first brick-and-mortar stores in the UK in the spring of next year, which the company expects will “significantly expand” its sales reach.

With its omnichannel expansion strategy, Sosandar forecasts revenue to increase 10 per cent year over year to £46.8 million (US$56.8 million) in FY24 and to remain profitable during the transition period, despite a loss in the first half of the year.

The company also estimates revenue to grow 17 per cent to £54.6 million (US$66.3 million) in the year ending March 31, 2025, with an upward trajectory in profitability.

“We know that the added value of being able to touch and feel our clothes will appeal to our target customers. With a clear roll-out plan in place and strict criteria around the location of potential stores, we are confident that our stores will enable us to accelerate our market share and increase the awareness of our brand,” said Hall and Lavington.

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