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Try-at-home DTC bridal brand Azazie launches in Australia

Pureplay bridal and special occasion dress brand Azazie has launched in Australia.

The US-based company offers a range of bridal gowns from mini to elegant chapel train lengths, one shoulder, to full-length sleeve options in a wide variety of styles and colours.

The business says it has the largest bridal sample program in the industry where customers can use a try-before-you-buy option to sample dresses.

Bridal gowns start from $239, while bridal party dresses start from $129.

Azazie also has collaborations with couture bridal designer, Pnina Tornai, in her first bridesmaid collection.

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