The rise of Chinese shopping apps: two thirds of Western consumers now use them

Celene Ignacio

16th Jul 2024

Two-thirds of Western consumers have purchased on Chinese platforms such as Aliexpress, Cider, Shein, Temu, and TikTok in the past six months due to affordability, Salesforce data shows.

The software company noted that 43 per cent of Western consumers shopped on Temu in the past six months, making it the leading online Chinese platform.

Meanwhile, Shein emerged as the top choice for Gen Z’s, with half of the group placing an order recently.

Salesforce now predicts that Chinese shopping apps will take market share, capturing US$160 billion in global e-commerce market share outside of China.

In its research, Salesforce found that 63 per cent of Western consumers are planning to purchase from these applications for the holiday season.

“As consumers continue to navigate economic uncertainties, these findings highlight a fundamental shift in their shopping behaviour,” said Roula Psomiadis, regional VP of retail and consumer goods at Salesforce Asia Pacific.

“This season will be incredibly competitive, particularly as shoppers become more savvy, prioritising value for money over anything else such as loyalty programs, free shipping, and cost effectiveness.”

Salesforce also found that 53 per cent of shoppers are interested in using artificial intelligence in finding the perfect gift.

In addition, over half of shoppers said they are more likely to purchase online if delivery is free.

“Generative AI also poses an opportunity for retailers looking to attract customers in the lead-up to Christmas,” said Psomiadis.

“Last year, 17 per cent of online purchases were influenced by AI throughout the holiday season – both predictive and generative. This technology will be key to attracting customers looking for the right presents at the right prices.”