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The Iconic sponsors art installation exploring human vulnerability

Online retailer The Iconic has sponsored an art installation by contemporary artist Spencer Tunick, which saw nearly 100 Australians of all shapes, sizes and backgrounds pose nude on Haslewood Island in the Whitsundays on Saturday, November 23.

The installation, titled ‘Sea Earth Change’, is the latest piece from Tunick, an Australian photographer who is known for staging large-scale nude shoots. It explores the vulnerability of humans, the fragility of nature and their inextricable connectedness.

The collaboration is a pre-cursor to The Iconic’s Summer Show, which takes place in Brisbane on Thursday. Previously known as The Iconic Swim Show, the online retailer has previously used the event to make a bold statement in support of body positivity, diversity and inclusion in fashion.

This year’s show, which is part of The Iconic’s ‘We Are Human’ summer 19/20 campaign exploring and celebrating the humanity in all of us, doubles down on this message of inclusivity.

Alexander Meyer, The Iconic’s CMO, acknowledged that people may wonder why a fashion retailer sponsored Tunick’s work.

“But that’s the beauty of it because beauty is messy, contradictory and imperfect,” Meyer said in a statement.

“‘We Are Human’ is a story of individuality and togetherness. A dual celebration of the unique qualities that shape who we are and frame how we move through the world, collectively. It is about honouring each other and the strength that comes from community.”

Tunick will unveil his ‘Sea Earth Change’ artwork on the first day of The Iconic Summer Show at The Calile Hotel in Brisbane on Wednesday, November 27.

The event is free and open to the public. Tunick will donate a large-scale framed photograph for auction afterwards, with all proceeds going to The Iconic’s charity partner, Thread Together.

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