The Iconic launches second phase of ‘Got You Looking’ campaign
In partnership with Dentsu Creative and Love Media, The Iconic has launched the second phase of its ‘Got You Looking’ master brand campaign.
The second phase will focus on improving digital media performance through Amplified Intelligence’s Attention Prove.
The company will also use video and high-impact digital OOH as its lead channels.
Moreover, it will initiate a radio promotion, offering listeners a chance to win free tickets to The Iconic’s Sounds of Summer event.
“We’ve always been about pushing boundaries and creating a better way for people to shop, and this next phase continues that journey,” said Joanna Robinson, chief marketing officer at The Iconic.
“Drawing on our legacy of setting new benchmarks and creating unforgettable experiences, our latest creative is designed to capture attention and remind our customers why they continue to shop with The Iconic.”
The online fashion retailer launched the campaign in March and helped boost purchase intent by 10 per cent and onsite traffic by 14 per cent.
It also increased app downloads by 10 per cent while driving brand awareness and preference by 4 per cent and 8 per cent, respectively.
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