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E-commerce

The Iconic launches Home of Beauty

Online fashion retailer The Iconic has launched a dedicated beauty destination. 

Besides fashion and sport selections, shoppers from Australia and New Zealand now can choose from a selection of beauty products from both international and local brands via The Iconic Beauty. 

The Iconic’s beauty destination features more than 80 brands, including Aesop, Foreo, L’Occitane and Dyson. The products include skincare, makeup, body-care lines and fragrances. 

“Having pioneered fast and on-time delivery, free returns and the best curation of fashion, sport and kids brands, beauty is a natural progression for The Iconic,” said CEO Erica Berchtold. “It’s a category our customers have been asking for and an initiative we have been working hard on delivering for some time, before accelerating its launch in response to Covid-19.”

The company said it will add more beauty brands to the lineup, including Clarins, Elizabeth Arden and The Ordinary. 

The new beauty destination follows the launch of The Iconic’s Wellness offering last month.

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