The Iconic expands designer and trend portfolio
E-commerce platform The Iconic has introduced several fashion brands to its designer and trend portfolio, in preparation for the sale season.
For the designers category, The Iconic will feature Australian, New Zealand, Nordic and Parisian fashion designers, including Carla Zampatti, Bianca Spender, Arket, Les Deux, and Wales Bonner.
Meanwhile, with more than 1500 Australian and international brands, the platform also offers trend-focused shoppers accessories, womenswear, and footwear labels such as Decjuba, Heaven Mayhem, and Naked Wolfe.
“Being the customer’s trusted first choice for fashion means curating the best of global design and local creativity. These launches strengthen our assortment but, importantly, give our customers fresh inspiration and access to brands we know they want,” said Gayle Burchell, chief commercial and sustainability officer of The Iconic.
The company says the expansion in brands is part of its strategy to enrich its assortment and meet shifting consumer demand, while fostering global and emerging local designers.
Last month, The Iconic launched its loyalty program, named ‘The Iconic Front Row’.
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