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Store-based online order fulfilment at core of Priceline’s new website

Priceline Pharmacy has created a new website to improve consumers’ digital shopping experiences and focus on online order fulfilment.

The website features a mobile-first design that makes it simpler to search for, browse, and purchase products. With convenient delivery options like standard delivery, same-day delivery, and click-and-collect, Priceline Pharmacy said customers could select their favourite retailer.

“We know our Franchise Partners value the additional sales avenue offered by our website, with every online order placed on directed to stores for fulfilment,” said Wesfarmers Health GM – digital & data, Kirsty MacCulloch. 

“Moving to an integrated fulfilment model and investing in improvements to our click and collect systems means we’re driving foot traffic back into stores, even when orders are placed online.”

In addition, Priceline Pharmacy provides members with a new and enhanced loyalty section, complete with a dashboard capability that allows users to check their points and reward balances and add prizes to their shopping cart.

Earlier this year, Priceline Pharmacy’s loyalty program Sister Club signed up its 8 millionth member, cementing its place as the nation’s most significant health and rewards scheme.

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