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ShopperNova, Bringing Fashion to Your Mobile


Nova has teamed up exclusively with leading online fashion retailers to celebrate the upcoming fashion season. Australian and international brands including SABA, ASOS, LuisaviaRoma (Italy), Revolve clothing (USA), Hype DC, Clinique, Estee Lauder, Bobbi Brown, Aveda and Wanted Shoes are offering a range of discounts of up to 60% and gifts with purchase through the ShopperNova iPhone app – ShopperNova.




The campaign, which will run for a fortnight, also allows users to browse look-books and videos of their favourite brands, right from the palm of their hand.


Darren Winterford, Director of Creative Licence Digital, dmg Radio’s technology partner said, “Our audience love shopping online. We now enable them to do so directly from their iPhone, with the bonus of exclusive offers and gifts that can only be found on ShopperNova.”


ShopperNova’s latest campaign follows the success of Boxing Day Madness, an activity that made accessing the Boxing Day sales easier than ever by taking the bargains direct to consumers’ hands. Australia’s hottest brands and most prominent retailers including The Iconic, ASOS, Mossimo, Surfstitch, Jigsaw, Styletrend and Superdry were assembled on ShopperNova to provide real discounts for consumers on Boxing Day.


ShopperNova launched in 2012 and currently has over 600,000 users. ASOS, The Iconic, Boohoo, Styletread, Surfstitch, Jigsaw and Bonds are among the e-tailers regularly utilising the app. ShopperNova has generated over $1.25 million in sales for these fashion retail clients alone since July 2012. The ShopperNova user base provides an ideal demographic for most Australian fashion retailers with 70% of users under 40, and more than 40% sit within the 25-39 segment.


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