Sanity Entertainment to close all physical stores, trade only online
Entertainment and music retailer Sanity is set to close all 50 of its physical stores by April 30, taking its business entirely online.
Founded in 1980 by Australian businessman and former chairman of BB Retail Capital, Brett Blundy, the company sold vinyl records, DVDs, cassette tapes, hardware and other accessories pertaining to music. It was purchased by Ray Itaoui in 2013 despite the “challenging” entertainment landscape.
“The Sanity brand became synonymous with the go-to place to get anything that mattered in the world of music,” said Itaoui.
“With our customers shifting to digital for their visual and music content consumption, and with diminishing physical content available to sell to our customers, it has made it impossible to continue with our physical stores,” said Itaoui.
He assured the online business – at Sanity.com.au – will continue to operate and service its customers despite the physical store closures. All pre-orders placed in stores will be dispatched through its online arm.
“The business prospered and remained successful for many years, thanks to the dedication and commitment of our entire team,” said Itaoui.
“Our priority right now is to ensure each of our team members knows exactly what this means for their career and employment future.”
Itaoui was unavailable for further comment. A spokesperson said he was in the field helping team members close stores.