Rogue Home launches direct-to-consumer site
Rogue Home has launched its direct-to-consumer online store after more than two decades of selling exclusively wholesale to retailers.
The faux flower supplier’s clients include David Jones and Freedom.
The company noted that according to a survey, 82 per cent of Australians dislike or are annoyed with something about fresh-cut flowers.
Moreover, over 54 per cent have purchased faux flowers or plants and a similar proportion said they will consider purchasing in the future.
“Faux plants and flowers are low maintenance but offer a huge aesthetic impact,” said Jacqueline Coutts, floral buyer for Rogue.
“And, as faux continues to grow in popularity, we also want to make high-quality florals, plants, trees, and arrangements accessible to more consumers.”
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