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Marketing

Retailers appoint SEO agencies

Sue Rice Swimwear (suerice.com.au) has appointed Hitwise as their SEO agency.

“They seemed to tick all the right boxes and have large in-house resources to back them up…that is in areas like link strategy/ press releases/articles, research tools, keyword reporting/implementing, analytics, key deliverables/timing, realistic ROI based on implemented stategy etc. We’ve started with the first part of an overall strategy which, if it works well, we can build on.” Says Sue Rice, CEO.

Shopping.com and

Graysonline the online retail auctionsite has appointed First Rate to handle its search engine optimisation.

First Rate, which won the account following a competitive pitch against specialist search agencies, has commenced work on the account this month.

GraysOnline is understood to be making a significant investment in SEO as it looks to boost natural search engine rankings and traffic to its site as well as increase online sales.

GraysOnline group marketing manager, Westley Stringfellow, said the company had conducted a “thorough search for an SEO partner” and selected First Rate for its “track record in delivering excellent SEO results for their clients.”

“We are planning to deploy all of our agency’s SEO experience and resources to ensure GraysOnline maintains and grows its natural traffic, and dominates its key product categories.”

GraysOnline sells across across more than 80 product categories including consumer electronics, wine, automotive and mining equipment.

Tom Skotidas, head of marketing at First Rate said he was “proud to be working with GraysOnline, a leader in Australian online retail and auctions”.

The win comes fresh on the heels of the agency’s appointment last week to handle search engine marketing for financial derivative provider IG Markets.

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