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Reluv, Upparel partner to incentivise clothing collection

Online reuse store Reluv has partnered with Upparel to create incentives for customers to recycle used and unloved clothing.

Consumers will now recieve a $25 voucher to spend at Reluv’s online store for each 25kg of clothes they collect and send to Upparel – turning clothes that would normally end up in landfill into useful products such as yarn, insulation, office partitions and stuffing for pet beds.

“Every year, Australians discard 23kg of clothing to landfill each which, multiplied by 24 million people, is a massive amount of waste,” said Reluv’s founder and chief executive Karen Freidin.

“[Our] mission has always been to reduce the environmental impacts of fashion by extending their life by buying and selling second-hand clothes through our resale-as-a-service platform. This partnership with Upparel extends that to include clothes that can’t be resold.”

Upparel’s chief executive and founder Michael Elias said he was excited about the partnership, as it helps both parties further their goals.

“We are positive that Reluv’s environmentally conscious customers will take advantage of this service and help raise awareness on the waste management issues inherent in the fashion industry,” Elias. said.

The offer launches on Saturday 5 June, coinciding with World Environment Day.

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