Reebelo fined for misleading customers about guarantee rights

Darshana Gupta

4th Jun 2025

Online electronics marketplace Reebelo has paid a $59,400 penalty after the ACCC issued it with infringement notices regarding false representations about consumer rights, in breach of Australian Consumer Law (ACL). 

According to the ACCC, the retailer’s website put a 14-day limit on the customer’s ability to receive a remedy for faulty or damaged goods. The remedy covers products that did not match the description or were of a different model than what customers ordered. 

“Under the Australian Consumer Law, consumers automatically have basic rights when buying products and services, known as consumer guarantees,” said ACCC deputy chair Catriona Lowe.

“These rights cannot be taken away by anything a business says or does.

“If a business fails to meet these guarantees, consumers have a right to a remedy if they return products that do not comply with consumer guarantees within a reasonable time, which may be more than 14 days,” she continued.

The ACCC had received a number of complaints regarding difficulties in obtaining a remedy from the online retailer for faulty or wrong products. 

“Given the products that Reebelo Australia sells are often refurbished high-end electronic products such as laptops or mobile phones, we are concerned that consumers may have faced financial harm from this conduct,” Lowe said.

Barring this, Reebelo has agreed to make amendments to its website, improvements to the handling process for its online complaints, and training and awareness measures to ensure compliance with the ACL.