RedBalloon teams up with NSW to promote tourism

Internet Retailing

20th Mar 2017

Online experience retailer RedBalloon has partnered with Destination NSW, the state’s tourism agency, to promote Vivid Sydney, an upcoming festival of light, music and ideas.

RedBalloon CEO Nick Baker said it’s the first time RedBalloon has worked with Destination NSW to develop a range of exclusive tourism-related experiences in Sydney and the surrounding regions.

“We are really excited to be working alongside the Vivid Sydney team and over the past few months, the RedBalloon team have been developing, sourcing and curating the best tours and activities to help people experience the best of Vivid Sydney,” Baker said.

Alongside the festival program’s launch on 14 March, RedBalloon made 225 experiences available, with more experiences being added daily.

The range of experiences includes a ‘Dance Floor in the Sky’ where people can dance atop the Sydney Harbour Bridge, exclusive Black Ops helicopter flights, as well as walking tours, dining experiences and harbour cruises.

“RedBalloon has developed and curated a range of experiences showcasing ‘things to do’ across Sydney and surrounds, to encourage tourists and locals to explore all this great state has to offer, and to really maximise their time here during Vivid Sydney,” Baker said.

Destination NSW CEO and executive producer of Vivid Sydney, Sandra Chipchase, said the festival is a significant driver of visitation to NSW.

“A record 2.31 million attendees came to Vivid Sydney last year including more than 184,000 domestic and international visitors who travel to experience Vivid at night and the city’s attractions by day,” Chipchase said.

Vivid Sydney is also an important event for regional cities, as many of the festival’s visitors travel onwards to regional NSW.

“We’re delighted to be working with RedBalloon to offer visitors an exciting range of experiences to make the most of their time in NSW and to showcase Sydney and the surrounding regions, including the Hunter Valley and Blue Mountains.

“We want people to come for the lights and stay for the sights,” she said.