Pureplay retailer Redsbaby launches reconfigured website
Pureplay baby goods retailer Redsbaby has launched a revamped website that it says offers parents a seamless way to shop for baby products.
Customers can now ‘experience’ the brand’s flagship offerings – prams and trolleys – through interactive 3D product assets and customise curated bundles.
Meagan Redelman, Redsbaby’s MD, said: “Our core purpose is to enrich the family journey. We achieve this by providing our customers with the best baby products and experiences so they can focus on the moments that matter and enjoy the excitement that parenthood brings.”
The retailer teamed up with experience design company Nightjar to bring the concept to life.
“Each touchpoint helps customers know they are choosing the best baby products for their
family and makes them feel special. The online experience is now harmonious with our product experience, keeping true to our core purpose,” said Redelman.
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