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PrettyLittleThing launches global partnership

Online fashion retailer PrettyLittleThing has partnered with NBCUniversal’s E! Entertainment on a year-long sponsorship program in Australia, the UK, Ireland and France.

The sponsorship will see PrettyLittleThing sponsor programs such as WAGS LA in the UK and Ireland, Khloe Kardashian’s Revenge Body in France and a renewal of a withstanding deal for Life of Kylie in Australia.

“I couldn’t be prouder to announce that we’ve partnered with E!. Our typical customer is obsessed with all things celebrity and style and E! is the number one destination for reality and entertainment. We’ve got ambitious growth plans and I’m looking forward to driving PrettyLittleThing and E!’s matching values and association with celebrity fashion on a multi-territory scale,” PrettyLittleThing CEO Umar Kamani said.

PLT’s will also use the sponsorship deal to build on its recently announced collaboration with Kourtney Kardashian’s new clothing line.

“We are delighted to be working with PrettyLittleThing on this multi-territory campaign with E!. As a leading authority in entertainment and reality content, with proven ability to reach a young, aspirational female audience, E! is a perfect match in the UK, Ireland, France and Australia,” VP of advertising sales at NBCUniversal International Networks, Michael Pennington said.

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