Poshmark named Australia’s fastest-growing online fashion site

Rakshnna Pattabiraman

31st Jan 2023

E-commerce second-hand fashion marketplace Poshmark has been named Australia’s top-performing online fashion brand with user traffic up 144 per cent.

Similarweb ranked digital domains across 10 categories based on user traffic accessed from Australian desktops and mobile web throughout last year – with all monitored sites active at least a full year prior.

The report found an uptick in activity across many categories as life resumed to normal after two years of pandemic lockdowns.

Across all categories, budget airline Flyscoot saw the highest rise at 884.8 per cent, followed by health & fitness site Set for Set at 301 per cent and events guide website Live Nation at 341 per cent.

Holly Joshi, head of account management at Similarweb ANZ, said: “After all those years in lockdown, it’s clear there is a pent-up demand among Australians to live their lives again.”