Depop teams up with Photoroom to integrate AI-powered tools into its online platform
Online fashion reseller Depop has collaborated with Photoroom, an AI photo-editing software company, to integrate AI-powered image editing tools into the fashion e-commerce platform.
“Our partnership with Depop is a testament to our commitment to empowering sellers, together we are creating a more accessible, efficient and creative future for online commerce,” said Matthieu Rouif, co-founder and CEO of Photoroom.
By establishing rules for on-brand catalogue content, the tool generates a wide range of new variations while offering automated and rule-followed editing features, including background removal and generation, shadow maker, and image editing.
“When you need the same product shot in 10 languages and 50 formats, traditional creative workflows break,” said Rouif.
Other visual production features for advertising campaigns include display and performance ads, social and e-commerce banners, multi-channel campaigns, product catalogue creations, and offered collections.
In addition, the company has acquired GeneratBanners with secured funding of $43 million to support the launch of its first-generation AI tool, Visual Ads Automation, which can generate AI images with automated text drawn from a customised, on-brand catalogue.
Comment Manually
You must be logged in to post a comment.
No comments