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Pharmacy 4 Less launches e-commerce store in China

Australian discount chemist Pharmacy 4 Less has expanded its e-commerce presence to China with a new Mandarin version of its online store.

China’s growing healthcare market, which McKinsey predicts will reach $US1 trillion by 2020, has prompted the pharmacy retailer to pursue cross-border opportunities.

“This is a really exciting time as we start to expand our business beyond Australia’s borders into China, to fulfill growing demand from consumers for quality healthcare products,” said Rania Awad, general manager of e-commerce for Pharmacy 4 Less.

“We’re already popular among the local Chinese community in Australia, so we’re hoping that word of mouth will be strong with their friends and family in China and that our business will equally resonate with consumers there,” she said.

Pharmacy 4 Less selected Chinese company and e-commerce platform provider Azoya to manage the expansion due to its experience with cross-border selling in China.

“We’re really impressed with Azoya’s experienced operations team and intimate knowledge about the Chinese market, which has enabled us to actually make this huge step,” Awad said.

“It’s a quick way to get up and running without having to worry about the local set up details. I’m sure there will be plenty of challenges that arise from doing business in a foreign country, but I’m confident that we’ll be able to address those and flourish under the guidance of Azoya.”

Don Zhao, co-founder and executive director at Azoya, said Chinese consumers’ concerns about the safety and quality of domestic products are fuelling the demand for Australian healthcare products.

“It’s hardly surprising that reputable Australian pharmacy retailers, such as Pharmacy 4 Less, are taking advantage of this significant growth potential,” he said.

Pharmacy 4 Less has over 40 stores throughout NSW, Queensland, Western Australia and Victoria, as well as a domestic online business. Its e-commerce expansion into China follows the recent launch of Sigma Pharmaceuticals’ Amcal online store in China in June, which was also managed by Azoya.

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