PayPal tips ‘dramatic shift’ online by Christmas shoppers
PayPal is predicting a “dramatic shift” to online during the upcoming Christmas shopping season, but says Australians have a desire to buy local.
Research from PayPal Australia suggests the volume of online Christmas shopping will almost double this year as consumers express fears about visiting crowded stores in the wake of the Covid-19 pandemic. More than one third of respondents said they believe shopping online is less stressful than dealing with crowds inside stores.
“Safety and security are driving this trend,” said Danielle Grant, consumer shopping expert at PayPal Australia.
Another major shopping trend this Christmas, according to the PayPal survey, is that Australians want to support local businesses. Thirty-seven per cent said they plan to buy Australian-made gifts where possible and 42 per cent said giving presents is significantly more fulfilling when they know their gift will make a difference to someone in need.
Additionally, 37 per cent said that they are happy to pay a bit more this Christmas to support Aussie businesses that are doing it tough.
PayPal’s research suggests Australians will spend an average of $560 on Christmas presents, $59 less than their stated average spend in previous years. However there is a growing trend towards buying fewer, higher-quality gifts, with 38 per cent saying they plan to focus on quality over quantity this year.