Payments, shipping in focus as New Zealand’s e-commerce sector grows
New Zealanders are shopping online in greater numbers, with two in five doing so at least once a month, according to new research.
A recent survey of 1000 Kiwis commissioned by Mastercard shows that secure payments and product quality are top of mind for consumers making purchases online.
Other important factors include ensuring the business is legitimate, being able to return products and timely delivery.
“As more New Zealanders enjoy the benefits of online shopping, it is great to see a heightened awareness around cyber security and that Kiwis are actively thinking about the ability of online retailers to protect their data,” said Ruth Riviere, Mastercard country manager for New Zealand and the Pacific Islands.
New Zealand’s e-commerce growth has also spurred on software provider Pitney Bowes to extend an extra 5 per cent discount for clients using its postage meter solution.
The move coincides with a recent increase in postage rates for sending parcels within New Zealand and overseas.
“The Asia Pacific parcel landscape is in the midst of great growth and disruption,” said Stephen Darracott, country manager and director, shipping and mailing, Pitney Bowes ANZ.
Darracott noted that businesses are under pressure to process mail efficiently and secure the lowest possible postage prices, two factors that are especially important for e-commerce businesses, given consumer preferences.
At the same time, Mastercard’s Riviere highlighted the need for e-commerce businesses to consider ways to make the online payment process more simple and secure.
The payment provider is advocating for token-only storage of payment details and is actively supporting the new EMVCO secure Remote Commerce (SRC) framework.
This framework proposes all technology and payment providers join together to give consumers the same simple, secure and convenient payment experience across every browser and device.
“Similar to the payment that takes place in-store, tokenisation and a move towards an industry-wide online payment framework could help retailers move towards a payment process that is simple with a single, common online checkout button,” Riviere said.