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P.E Nation appoints new managing director

Jevon Le Roux has been appointed the new managing director at PE Nation; he was formerly MD at Surfstitch and MD at Hurley.

Le Roux said on LinkedIn: “Last Monday I joined PE Nation to support the co-founders, Pip Edwards and Claire Tregoning, leading the scaling of their vision with careful consideration for brand equity.

“I was already too excited to play a part in this brand’s exciting future, then this dropped: the launch of PE Nation’s collaboration between the fast-fashion giant H&M and the four-year-old Australian athleisure brand. Previous collaborations have included Alexander Wang, Versace and Jimmy Choo.

“Congrats to the co-founders for this incredible milestone for being the first Australian brand to join-up with H&M.”

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