7 November 2011
Ozhut expands into Kitchenware
7 November 2011
Australian Retailer OZhut Defies Retail Downturn and Expands Into Kitchenware
OZhut is set for Christmas haul of over $200K with its newly launched foray into the culinary domain through OZKitchenware.com.au.
While the threat of GST and international competitors seems to be keeping Australia’s major retailers crying foul, niche e-commerce specialist OZhut has defied the statistics and expanded its online offering, with the launch of OZKitchenware.
“Having built a few niche stores in the journey thus far, we felt that a more mainstream category would allow us to share our e-commerce expertise with the wider community,” says Wai Hong Fong, Managing Director, OZhut.
With OZhut’s trademark awesome usability, succinct navigation and exceptional delivery, OZKitchenware, which launched on 24 October, is already attracting attention from budding Christmas ‘masterchefs’ and is set to secure over $200K worth of profits over the next couple of months.
Started in 2008, OZhut has successfully grown its e-commerce offering from just telescopes to represent 12 different verticals including breathalysers, bubble wrap, dog beds and motorcycle gear.
“In the beginning, we sold pretty much anything we could get our hands on. Dancing shoes, ladies leather boots, and telescopes! Very few suppliers were willing to give us product to sell because they perceived online retailers to be less credible and just ‘market spoilers’,” says Fong.The company focuses on being the best in each niche area, through its offering of quality products, by building and fostering a loyal community, offering educational materials and providing exceptional customer service.
OZhut’s flagship store, OZScopes.com.au proves the effectiveness of this model by claiming the title of Australia’s favourite destination for telescopes and binoculars and was also recently nominated for two highly coveted Online Retail Industry Awards.“Also most of our team are passionate foodies. So this is very exciting news for everyone as we get to engage another one of our passions in our workplace!”, shares Fong.
On the subject of the current climate and talk about the demise of the retail industry, Fong weighs in:“I feel that locally, online retail still lacks in service, passion and community engagement. When you walk into a bricks and mortar store today like Myer or David Jones, this is far from their focus. There are unmanned counters, it’s difficult to find help, they carry a small range, and high prices all contribute to the retardation of retail growth in Australia.“We believe we have a good mix of the above three allowing us to be a major disrupter in the market,” he concludes.