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Over 500 million users expected to participate in Alibaba 11.11 Festival

Chinese e-commerce giant Alibaba said they are expecting more than 500 million users to participate in this year’s 11.11 Global Shopping Festival – 100 million more than last year.

Now on its second decade, Alibaba said this year’s shopping festival will focus on new consumption, new business and actively contribute to a greener society. 

“We will enable merchants in China and around the world to grow their businesses through data-driven product innovation and consumer insights, as well as leverage our recommendation technology and content-driven user engagement to delight consumers in urban coastal cities and less-developed areas of China,” said Fan Jiang, president of Taobao and Tmall as the company kicked off the annual festival today.

“Given its scale, minimising environmental impact is essential and our technology will ensure it is a green 11.11 Global Shopping Festival,” Jiang said. 

A gala in Shanghai will count down to the e-commerce retailer’s 24-hour shopping festival on November 10.

According to Alibaba, this year, over 200,000 brands are participating and one million new products are on offer.

Estimated consumer savings from brand and platform promotions and coupons are around RMB 50 billion. 

Tmall Collection will celebrate the start of the 11.11 Global Shopping Festival with a two-hour show tonight, which will be livestreamed across 17 online media channels. It will be powered by “See Now, Buy Now” technology, and new products will be immediately available to order in presale for the first time.

“Expanding on previous years, featured categories in the show will include fast-moving consumer goods and electronics, as well as fashion apparel and accessories,” Alibaba said. 

Alibaba said thousands of merchants have upgraded to Tmall Flagship Store 2.0 in preparation for the event. Version 2.0, which rolled out several months ago, offers new features and tools that enable brands to further engage with their customers through rich, interactive content and an omnichannel experience. It personalises content and product promotions for different types of customers based on their profiles. Over the next year, Tmall expects several thousand brands to upgrade their storefronts to 2.0.

Alibaba Cloud expects to save 200,000 kilowatt hours of energy on November 11 at its data centers, which will be powered by renewable energy and energy-conserving technology such as liquid-cooled servers. 

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