Outland Denim expands to the US
Humanitarian denim brand Outland Denim announced it is making the leap to the United States through a wholesale partnership with Nordstrom and Bloomingdales.
The two US department store chains will stock Outland Denim’s 2020 spring/summer collection, in a move that has long been part of the brand’s trajectory, according to Outland Denim founder James Bartle.
“Expanding into the US market has been part of a global expansion strategy for the brand since inception,” Bartle said.
“We wanted to ensure we partnered with retailers who understand our business model and ethos – and I am thrilled to be able to call Nordstrom and Bloomingdales an integral part of this journey.
“We look forward to joining forces to continue the brand’s positive impact in changing lives of people in vulnerable communities.”
Outland Denim sets itself apart from other fashion retailers in its aim to help victims of human trafficking through employment opportunities, and offering support services.
The brand has seen a meteoric rise in popularity since last October, when the Duchess of Sussex Megan Markle wore a pair of its jeans on her tour of Australia.
The exposure required the business to scale up production in an ethical and sustainable way, with Outland Denim aiming to pay all its factory workers a living wage as well as providing training in both professional and life skills – such as self defense and first aid.
In Australia, the brand is stocked in Myer and David Jones, as well as being available through its own online store.
Outland Denim was recently named on Inside Retail’s 20 Coolest Retailers in Australia list. Check it out here.