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Online wine store Emperor Champagne plans for brick-and-mortar move

Online wine destination Emperor Champagne is revamping its e-commerce site and subscription service, Champagne Club, as it gears up to open its first physical stores. 

Founder and chief executive Kyla Kirkpatrick says the business has been scouting potential store locations in Sydney and Melbourne.

“It’s a massive undertaking. It will be like the duty-free Champagne section, but on steroids,” Kirkpatrick told our sister title Inside Retail in an exclusive interview. 

“It has to be a supercharged Champagne experience from the minute you walk through the door and feel superior in production like every other element of our business, so I’m taking my time to get it right.”

  • You can read the full story and interview on Inside Retail Australia (subscription required).
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