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Online supermarket concept Supie to launch in Auckland

Online supermarket Supie is set to open its virtual doors in Auckland next month, aiming to change the way Kiwis shop for groceries. 

The membership-based supermarket will house more than 2500 products sourced from local growers and food producers. Supie also offers sustainable delivery where all packaging is recyclable or reusable. The brand implements zero-waste ordering methods which ensure its customers receive the freshest produce. 

“The majority of the time, when you order your produce is still in the ground,” the company says on its website. 

Founded by Sarah Balle, Supie is expected to compete directly with traditional supermarkets, providing a smart and more accessible solution for Kiwis during the post-Covid era. 

“We’re a small team of passionate Kiwis with big ambitions to make a true impact,” said Saral Balle. “We believe food is the most powerful force for change.”

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