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Omnyfy targets global expansion after $3.3 million funding round

Australian e-commerce platform-as-a-service Omnyfy has raised $3.3 million after closing a Series A funding round, and is now looking to expand globally.

The business’ technology allows retailers, shopping centres, airports, and startups to create mulit-vendor marketplaces to sell to consumers or direct to other businesses, and works with Australia Post, Melbourne Airport, South Melbourne Markets and Mirvac.

“Marketplaces continue to be one of the fastest-growing sectors of e-commerce,” said Omnyfy chief executive Fabian Rebeiro.

“Online retailers have realised how profitable this model is and now it’s a big hit. The physical retail environment, on the contrary, hasn’t yet grabbed on to the opportunity.”

Through this funding round, which including support from long-term investors Sturt Capital Partners and Taronga Ventures, Omnyfy is planning on building its presence in the US, Southeast Asia and Europe.

The technology goes a long way in creating parity between online and offline retail, according to Rebeiro, in that it allows business that have traditionally struggled to represent themselves online, such as shopping centres, to compete.

“For two decades now, shopping centres have been under significant pressure from increasing levels of online commerce,” Rebeiro said.

“We provide retail asset owners a way to recapture these lost consumers and, at the same time, participate in the value that marketplaces create from data and analytics through to significant retail sales.”

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