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New loyalty program rewards customers for shopping online

Sydney-based Incent Loyalty has launched a new blockchain-based loyalty program that rewards Aussies for shopping online.

Customers earn points by shopping with more than 300 online retailers, including, Europcar and Scoopon, with an option to earn points in-store coming soon.

Rather than receiving brand or network-specific points that can only be redeemed in certain ways, Incent users earn INCNT, which the company refers to as a ‘universal reward’ that lasts forever.

INCNT can be saved, gifted, sent to anyone or redeemed as a currency via an external platform.

The loyalty program claims to reward users more generously than popular loyalty programs, such as Flybuys and Qantas Frequent Flyers, by offering shoppers between 0.5 and 20 per cent of the purchase price on every purchase they make.

“Traditional reward schemes like Flybuys and Everyday Rewards were launched decades ago and it shows. It’s such an outdated notion that you should have a different reward scheme for every store you shop at,” Incent Loyalty’s co-founder and CEO Rob Wilson said.

Incent Loyalty is also doing away with one of the most frustrating aspects of earning rewards: having to remember a card or provide personal details for the rewards to be linked to your account.

The business is releasing automatic rewards later this year, which will eliminate the need for reward cards. Instead, once users link their account, Incent will automatically reward them every time they shop with a program partner.


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