Myer’s online sales surge as stores plateau

Celene Ignacio

14th Jan 2025

Myer’s online sales grew 2.8 per cent year on year in the 22 weeks to December 2, with the department store chain’s e-commerce business accounting for 22 per cent of group turnover.

“Trading during last year’s key sales events, including Black Friday, was strong, but consumers remain cautious and focused on value given persistent cost-of-living pressures,” said Olivia Wirth, Myer executive chair.

Despite the improved e-commerce performance, Myer’s overall sales fell 0.8 per cent to $1.59 billion, impacted by the temporary closure of the Werribee store between February 14 and November 29.

The company also faced increased costs and ramp-up complexity at the new National Distribution Centre in Ravenhall, which delayed the realisation of anticipated benefits.

“In challenging trading conditions for the retail sector driven by a tough macroeconomic environment, Myer’s year-to-date sales performance has been stable,” said Wirth.